For basement finishing companies in Canada and the northern US
We run the ads in your area, qualify every homeowner on budget, timeline and who decides, and book them straight into your calendar with reminders so they show. All you do is quote.
CAD 600 / USD 500 per shown appointment with ads included, or cover your own ad spend from CAD 150 / USD 170 per show. No-shows credited. Month to month.
Example of a booking you'd receive
Most basement contractors we talk to lose their week to the same three things.
Lead sites sell the same homeowner to three, four, sometimes five contractors. You're on a job site, you call back two hours later, and they've already booked someone. Whoever's cheapest wins.
An hour in the basement measuring, a proper quote written up at home, then: "Oh, we were thinking more like fifteen." Half a day gone on someone who was never going to spend $60k.
Two busy months, then a quiet one. Word of mouth built the company, but you can't plan a second crew on it because you never know what next month looks like.
We handle everything between "homeowner sees an ad" and "homeowner opens the door". You show up and quote.
Ads for homeowners thinking about finishing their basement, under your company name. We pay for them, or you do and pay less per show.
Within a minute of their request, we text them. Realistic price range, timeline, who decides. Price shoppers stop here.
A free in-home estimate in a slot you've opened, with reminders 24 hours and 2 hours before so they're home.
You're charged per homeowner who shows up. If they don't, the appointment is credited in full.
A strict filter is what keeps your close rate worth the trip. If a homeowner fails one of these, they don't get booked.
No renters asking for ideas, and the address is inside your service area.
They've seen what basements actually cost in your area and said yes to the range before you ever drive out.
Not "someday". Homeowners further out go into follow-up, not into your calendar.
Partner or spouse at the table, so you're not hearing "we need to talk it over" after an hour of measuring.
What counts as a show: the homeowner is there within 15 minutes of the booked time and still meets the checks above. Anything else is credited. Bad fit? Flag it within 48 hours with the reason and, if it broke our rules, it's credited.
Let us cover the ads, or run on your own ad budget for a lower fee per show. Either way: no monthly retainer, no long contract. Run your own numbers on the right.
per shown appointment, ads included
Move the sliders to match your numbers. This is an estimate, not a promise.
Your rent, truck and office are already paid, so most of a signed job is extra profit. Every finished basement also brings referrals and future kitchen or bathroom work, which isn't counted here.
We only book for companies where the numbers clearly work. If that's not you yet, we'll tell you straight.
Anything else, I'll go through it with you on a call. Book a time
Solomon, owner
No. Every appointment is exclusive to you and booked in your calendar. Nobody else gets that homeowner, and you only pay when they actually show up.
Lead sites sell you a name and number, often shared with several contractors. We hand you a booked, qualified estimate visit that's yours alone, and you're only charged when the homeowner is there.
That's why we only book homeowners who want to start within 3 months, have accepted a realistic budget and will have every decision-maker at the visit.
Flag it within 48 hours with the reason. If it broke our qualification rules, the appointment is credited.
We guarantee you only pay for homeowners who show up. Signing them is on you, but you'll be quoting serious people instead of price shoppers.
Your first 4 shows are paid upfront to get started. After that you're charged per result instead of paying a monthly retainer: each booking is charged automatically and credited in full if the homeowner doesn't show.
Most contractors have. That's exactly why there's no monthly retainer and no long contract. You pay per show, month to month, with 14 days' notice to stop.
All-in (CAD 600 / USD 500 per show) is the simplest: we pay for the ads and you only pay when someone shows. If you'd rather fund the ads yourself, the fee drops to CAD 150 / USD 170 per show on top of your ad spend. Solomon can walk you through which works out cheaper for your area.
We start at 5 to 6 shows in month one so the risk stays small, then 8 to 10 a month. Larger teams doing 3 to 6 basements a month can take 10 to 20.
We work with a limited number of basement companies per city, so we're never booking you against each other. Pick a time that suits you and Solomon will walk you through the numbers for your company.